GREATSIGHTS, DOMESTIC PROMOTION
BRIEF: Produce video & still content throughout New Zealand’s premier tourism locations. Optimised for the Asian, Indian & European markets, including digital and social formats. Locations consisted of Hobbiton, Waitomo Caves, Te Puia, Milford Sounds & Mt Cook. By the end of the campaign, we produced 30+ videos & 500+ commercial stills.
SOCIAL CHANNELS: Facebook, Instagram, YouTube, WeChat, Weibo
PRIMARY DISTRIBUTION: Global Trade, Digital & Social
ACG x aut, International iNTAKE
BRIEF: Create an evergreen social campaign to promote AUT University to the Asian market via enrolment into the ACG Pathways Programme. Personal, script and creative should be catered to the unique target demographic and language whilst identifying as an ACG campaign, lasting 12 months.
SOCIAL CHANNELS: Facebook, YouTube, WeChat, Weibo
PRIMARY DISTRIBUTION: China, Japan, Korean, Phillipines, Indonesia, Vietnam